James S is an experienced executive, marketing strategist and marketing researcher. He has more than 27 years of experience in the social and marketing research, tourism research, development and marketing environment. 6. Education: Institution [Date from - Date to] Degree(s) or Diploma(s) obtained: Institution [Date from - Date to] Degree(s) or Diploma(s) obtained: Nelson Mandela Metropolitan University (1982 -1991) BA, BA Hons (Cum Laude) and MA (Applied and Urban Anthropology) University of South Africa – Bureau for Market Research Two-year certificate programme in marketing and marketing research. Alex Educational KZN Nature and Culture Tour Guide The University of Nottingham MSc (with distinction) Travel and Tourism Management 7. Language skills: Language Reading Speaking Writing English 5 5 5 Afrikaans 3 3 3 Zulu 1 1 1 8. Membership of professional bodies: • Southern African Tourism Services Association; and • Southern African Association for the Conference Industry 9. Other skills: (e.g. Computer literacy, etc.) • Database development particularly in MS Access; • On-line surveys; • Project/ programme management; • Website development especially in WordPress; and • Specialised qualitative and quantitative researcher. 10. Present position: Managing Director Cathkin Booking and Management Services. 11. Years within the firm: Eight months. 12. Professional Experience Date from - Date to Location Company Position Description of projects/responsibilities etc. June 2018 - Cathkin Valley, Central Drakensberg. Cathkin Booking and Management Services Pty. Ltd. Managing Director Tourism business development and strategic advisory service. Tourism booking and management agency. July 2018 – June 2018 Tourism KwaZulu-Natal, Durban Tourism KwaZulu-Natal Chief Convention Bureau Officer Managing the strategic direction of the Durban KwaZulu-Natal Convention Bureau, securing significant congresses and other business events for KwaZulu-Natal and developing the business events industry in the Province particularly amongst emerging SMMEs. February 1997 – June 2012. Tourism KwaZulu-Natal, Durban Tourism KwaZulu-Natal General Manager of Tourism Information Services/ Knowledge Management. Providing strategic and tourism information for the KwaZulu-Natal tourism sector. At one stage Tourism Research and Development. Management. February 1994 – February 1997 Tshwane South African Tourism Deputy Director Head of research and information management. September 1989 – February 1994 Tshwane Human Sciences Research Council Research Manager Head of consumer research/ data collection unit at the MARKDATA, the Marketing research division. Lecturer at Nelson Mandela Metropolitan University - 1997, 1998 - Applied Anthropology. Other relevant information (e.g., Publications) • Currently assisting Nottingham Road to rebrand their experience; • Assisting Braham Hills to develop their long-term business strategy; • Critique of a feasibility study to establish a new international convention centre in Sandton; • Was responsible for drafting more than 40 bid documents to secure important conventions and other business events for KwaZulu-Natal; • Published some 40 research papers for Tourism KwaZulu-Natal; • Published the monthly tourism statistics publication for South African tourism; • Managed the international departure survey for South African Tourism; and • Published more than 40 research reports for clients of the HSRC. Please refer to his LinkedIn Profile at https://www.linkedin.com/in/james-seymour-a3162313
My Home and Online
James will travel 60km from Cathkin Park, Cathkin Park, KwaZulu-Natal, South Africa
James speaks Afrikaans, Zulu, and English
Taught Applied Anthropology to Honours students.
I was responsible for consumer and omnibus studies - surveys and qualitative research at the HSRC.
Deputy Director responsible for tourism research, statistics and information management.
I headed up a division within Tourism KwaZulu-Natal, which was responsible for research, database systems, tourism information and dissemination.
I headed up the Convention Bureau for KwaZulu-Natal. I was responsible for researching for a major convention, exhibition and incentive opportunities for the Province. Bidding for and securing such events.
Cathkin Booking and Management Services is a tourism marketing and management consultancy. It also offers a personalised online booking service for accommodation in the Central and Northern Drakensberg.
Subjects - Anthropology, Industrial Psychology, Sociology, Business Economics, Political Science, Statistics, Computer Science, Business Law
Applied Anthropology, Urban Anthropology, The Philosophy of Anthropology, Research Methodology, mini-dissertation
Urban Anthropology - "A study of the household, in Malabar, Port Elizabeth" Dissertation
Marketing and Marketing Research Methodology
Managing organisations and people, Financial Management, The Business Environment, Research Methodology, Tourism Marketing, Tourism Development, Tourism Consumer Psychology, Ecotourism, E-Tourism, Service Quality in Tourism, Cultural and Heritage Tourism, Dissertation
Due to my research background in working with databases and spreadsheets for analytical purposes.
James teaches Microsoft Excel at High School, University/College, and Adult level(s)
I have extensive practical and theoretical training in the field of business studies.
James teaches Business Studies at High School, University/College, and Adult level(s)