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James S

Cathkin Park, Cathkin Park

About

James S is an experienced executive, marketing strategist and marketing researcher. He has more than 27 years of experience in the social and marketing research, tourism research, development and marketing environment. 6. Education: Institution [Date from - Date to] Degree(s) or Diploma(s) obtained: Institution [Date from - Date to] Degree(s) or Diploma(s) obtained: Nelson Mandela Metropolitan University (1982 -1991) BA, BA Hons (Cum Laude) and MA (Applied and Urban Anthropology) University of South Africa – Bureau for Market Research Two-year certificate programme in marketing and marketing research. Alex Educational KZN Nature and Culture Tour Guide The University of Nottingham MSc (with distinction) Travel and Tourism Management 7. Language skills: Language Reading Speaking Writing English 5 5 5 Afrikaans 3 3 3 Zulu 1 1 1 8. Membership of professional bodies: • Southern African Tourism Services Association; and • Southern African Association for the Conference Industry 9. Other skills: (e.g. Computer literacy, etc.) • Database development particularly in MS Access; • On-line surveys; • Project/ programme management; • Website development especially in WordPress; and • Specialised qualitative and quantitative researcher. 10. Present position: Managing Director Cathkin Booking and Management Services. 11. Years within the firm: Eight months. 12. Professional Experience Date from - Date to Location Company Position Description of projects/responsibilities etc. June 2018 - Cathkin Valley, Central Drakensberg. Cathkin Booking and Management Services Pty. Ltd. Managing Director Tourism business development and strategic advisory service. Tourism booking and management agency. July 2018 – June 2018 Tourism KwaZulu-Natal, Durban Tourism KwaZulu-Natal Chief Convention Bureau Officer Managing the strategic direction of the Durban KwaZulu-Natal Convention Bureau, securing significant congresses and other business events for KwaZulu-Natal and developing the business events industry in the Province particularly amongst emerging SMMEs. February 1997 – June 2012. Tourism KwaZulu-Natal, Durban Tourism KwaZulu-Natal General Manager of Tourism Information Services/ Knowledge Management. Providing strategic and tourism information for the KwaZulu-Natal tourism sector. At one stage Tourism Research and Development. Management. February 1994 – February 1997 Tshwane South African Tourism Deputy Director Head of research and information management. September 1989 – February 1994 Tshwane Human Sciences Research Council Research Manager Head of consumer research/ data collection unit at the MARKDATA, the Marketing research division. Lecturer at Nelson Mandela Metropolitan University - 1997, 1998 - Applied Anthropology. Other relevant information (e.g., Publications) • Currently assisting Nottingham Road to rebrand their experience; • Assisting Braham Hills to develop their long-term business strategy; • Critique of a feasibility study to establish a new international convention centre in Sandton; • Was responsible for drafting more than 40 bid documents to secure important conventions and other business events for KwaZulu-Natal; • Published some 40 research papers for Tourism KwaZulu-Natal; • Published the monthly tourism statistics publication for South African tourism; • Managed the international departure survey for South African Tourism; and • Published more than 40 research reports for clients of the HSRC. Please refer to his LinkedIn Profile at https://www.linkedin.com/in/james-seymour-a3162313
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Overview

James S is an experienced executive, marketing strategist and marketing researcher. He has more than 27 years of experience in the social and marketing research, tourism research, development and marketing environment. 6. Education: Institution [Date from - Date to] Degree(s) or Diploma(s) obtained: Institution [Date from - Date to] Degree(s) or Diploma(s) obtained: Nelson Mandela Metropolitan University (1982 -1991) BA, BA Hons (Cum Laude) and MA (Applied and Urban Anthropology) University of South Africa – Bureau for Market Research Two-year certificate programme in marketing and marketing research. Alex Educational KZN Nature and Culture Tour Guide The University of Nottingham MSc (with distinction) Travel and Tourism Management 7. Language skills: Language Reading Speaking Writing English 5 5 5 Afrikaans 3 3 3 Zulu 1 1 1 8. Membership of professional bodies: • Southern African Tourism Services Association; and • Southern African Association for the Conference Industry 9. Other skills: (e.g. Computer literacy, etc.) • Database development particularly in MS Access; • On-line surveys; • Project/ programme management; • Website development especially in WordPress; and • Specialised qualitative and quantitative researcher. 10. Present position: Managing Director Cathkin Booking and Management Services. 11. Years within the firm: Eight months. 12. Professional Experience Date from - Date to Location Company Position Description of projects/responsibilities etc. June 2018 - Cathkin Valley, Central Drakensberg. Cathkin Booking and Management Services Pty. Ltd. Managing Director Tourism business development and strategic advisory service. Tourism booking and management agency. July 2018 – June 2018 Tourism KwaZulu-Natal, Durban Tourism KwaZulu-Natal Chief Convention Bureau Officer Managing the strategic direction of the Durban KwaZulu-Natal Convention Bureau, securing significant congresses and other business events for KwaZulu-Natal and developing the business events industry in the Province particularly amongst emerging SMMEs. February 1997 – June 2012. Tourism KwaZulu-Natal, Durban Tourism KwaZulu-Natal General Manager of Tourism Information Services/ Knowledge Management. Providing strategic and tourism information for the KwaZulu-Natal tourism sector. At one stage Tourism Research and Development. Management. February 1994 – February 1997 Tshwane South African Tourism Deputy Director Head of research and information management. September 1989 – February 1994 Tshwane Human Sciences Research Council Research Manager Head of consumer research/ data collection unit at the MARKDATA, the Marketing research division. Lecturer at Nelson Mandela Metropolitan University - 1997, 1998 - Applied Anthropology. Other relevant information (e.g., Publications) • Currently assisting Nottingham Road to rebrand their experience; • Assisting Braham Hills to develop their long-term business strategy; • Critique of a feasibility study to establish a new international convention centre in Sandton; • Was responsible for drafting more than 40 bid documents to secure important conventions and other business events for KwaZulu-Natal; • Published some 40 research papers for Tourism KwaZulu-Natal; • Published the monthly tourism statistics publication for South African tourism; • Managed the international departure survey for South African Tourism; and • Published more than 40 research reports for clients of the HSRC. Please refer to his LinkedIn Profile at https://www.linkedin.com/in/james-seymour-a3162313

Experiences:

Managing Director: Cathkin Booking and Management Services -

1 years

Cathkin Booking and Management Services is a tourism marketing and management consultancy. It also offers a personalised online booking service for accommodation in the Central and Northern Drakensberg.


Chief Convention Bureau Officer -

5 years

I headed up the Convention Bureau for KwaZulu-Natal. I was responsible for researching for a major convention, exhibition and incentive opportunities for the Province. Bidding for and securing such events.


General Manger - Knowledge/ Information Management -

15 years

I headed up a division within Tourism KwaZulu-Natal, which was responsible for research, database systems, tourism information and dissemination.


Deputy Director -

3 years

Deputy Director responsible for tourism research, statistics and information management.


Research Manager (Consumer and Omnibus Surveys) Human Sciences Research Council -

4 years

I was responsible for consumer and omnibus studies - surveys and qualitative research at the HSRC.


Lecturer at Nelson Mandela Metropolitan University 01/12/1987 - 12/15/1988

2 years

Taught Applied Anthropology to Honours students.


Educations:

Managing organisations and people, Financial Management, The Business Environment, Research Methodology, Tourism Marketing, Tourism Development, Tourism Consumer Psychology, Ecotourism, E-Tourism, Service Quality in Tourism, Cultural and Heritage Tourism, Dissertation

-
MSc (Travel and Tourism Management) - The University of Nottingham

Marketing and Marketing Research Methodology

02/03/1992 - 12/06/1993
2 year certificate programme in marketing and marketing research - UNISA - Bureau for Market Research

Urban Anthropology - "A study of the household, in Malabar, Port Elizabeth" Dissertation

01/19/1986 - 10/01/1990
MA - Urban Anthropology - Nelson Mandela Metropolitan University

Applied Anthropology, Urban Anthropology, The Philosophy of Anthropology, Research Methodology, mini-dissertation

01/28/1985 - 12/07/1985
BA Hons Cum Laude - Nelson Mandela Metropolitan University

Subjects - Anthropology, Industrial Psychology, Sociology, Business Economics, Political Science, Statistics, Computer Science, Business Law

02/01/1982 - 12/07/1984
BA - Anthropology and Industrial Psychology - Nelson Mandela Metropolitan University

Languages Spoken

  • Afrikaans Professional Proficiency
  • Zulu Professional Proficiency
  • English Professional Proficiency


  • Subjects


    Microsoft Excel

    Due to my research background in working with databases and spreadsheets for analytical purposes.

    Business Studies

    I have extensive practical and theoretical training in the field of business studies.



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