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Cathkin Park, Cathkin Park
James S is an experienced executive, marketing strategist and marketing researcher. He has more than 27 years of experience in the social and marketing research, tourism research, development and marketing environment. 6. Education: Institution [Date from - Date to] Degree(s) or Diploma(s) obtained: Institution [Date from - Date to] Degree(s) or Diploma(s) obtained: Nelson Mandela Metropolitan University (1982 -1991) BA, BA Hons (Cum Laude) and MA (Applied and Urban Anthropology) University of South Africa – Bureau for Market Research Two-year certificate programme in marketing and marketing research. Alex Educational KZN Nature and Culture Tour Guide The University of Nottingham MSc (with distinction) Travel and Tourism Management 7. Language skills: Language Reading Speaking Writing English 5 5 5 Afrikaans 3 3 3 Zulu 1 1 1 8. Membership of professional bodies: • Southern African Tourism Services Association; and • Southern African Association for the Conference Industry 9. Other skills: (e.g. Computer literacy, etc.) • Database development particularly in MS Access; • On-line surveys; • Project/ programme management; • Website development especially in WordPress; and • Specialised qualitative and quantitative researcher. 10. Present position: Managing Director Cathkin Booking and Management Services. 11. Years within the firm: Eight months. 12. Professional Experience Date from - Date to Location Company Position Description of projects/responsibilities etc. June 2018 - Cathkin Valley, Central Drakensberg. Cathkin Booking and Management Services Pty. Ltd. Managing Director Tourism business development and strategic advisory service. Tourism booking and management agency. July 2018 – June 2018 Tourism KwaZulu-Natal, Durban Tourism KwaZulu-Natal Chief Convention Bureau Officer Managing the strategic direction of the Durban KwaZulu-Natal Convention Bureau, securing significant congresses and other business events for KwaZulu-Natal and developing the business events industry in the Province particularly amongst emerging SMMEs. February 1997 – June 2012. Tourism KwaZulu-Natal, Durban Tourism KwaZulu-Natal General Manager of Tourism Information Services/ Knowledge Management. Providing strategic and tourism information for the KwaZulu-Natal tourism sector. At one stage Tourism Research and Development. Management. February 1994 – February 1997 Tshwane South African Tourism Deputy Director Head of research and information management. September 1989 – February 1994 Tshwane Human Sciences Research Council Research Manager Head of consumer research/ data collection unit at the MARKDATA, the Marketing research division. Lecturer at Nelson Mandela Metropolitan University - 1997, 1998 - Applied Anthropology. Other relevant information (e.g., Publications) • Currently assisting Nottingham Road to rebrand their experience; • Assisting Braham Hills to develop their long-term business strategy; • Critique of a feasibility study to establish a new international convention centre in Sandton; • Was responsible for drafting more than 40 bid documents to secure important conventions and other business events for KwaZulu-Natal; • Published some 40 research papers for Tourism KwaZulu-Natal; • Published the monthly tourism statistics publication for South African tourism; • Managed the international departure survey for South African Tourism; and • Published more than 40 research reports for clients of the HSRC. Please refer to his LinkedIn Profile at https://www.linkedin.com/in/james-seymour-a3162313Teaches: Microsoft Excel, Business Studies
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